The successor to the "Qualité Tourisme" label, the Destination d'Excellence label, aims to further raise the bar for service quality in the tourism sector, while also introducing an eco-responsible dimension. This new label emphasizes strict criteria related to environmental, social, and societal sustainability.

The brand's commitments:

  • high-quality reception areas,
  • a professional and personalized welcome,
  • responsive customer listening,
  • enhanced accessibility for all,
  • a destination store
  • committed environmental practices, putting people at the heart of the company and local economic development (CSR),
  • eco-responsible promotion and communication

This label, of national recognition, is part of a strategy that aims to strengthen the attractiveness and competitiveness of French tourism.

La Quality Tourism Occitanie South of France label values ​​professionals committed to a demanding approach tocustomer service and satisfactionSupported by the Region, it allows for obtaining simultaneously the regional brand and the national brand Qualité Tourisme through a single process. With personalized support and a mystery shopper audit, it guarantees a high level of professionalism and strengthens the visibilite tourism stakeholders in Occitanie.