Towards a "Destination of Excellence"

For several years, our Tourist Offices have been committed to a "Qualité Tourisme" quality approach, a brand that was based on different areas of activity such as promotion and communication, reception strategy, shop management, promotion and monitoring of quality and customer loyalty, internal commitments and commitments to the community, as well as management…

New in 2026! The Qualité Tourisme certification is evolving into a new brand "DESTINATION D'EXCELLENCE" which is based on common foundations with the old brand while strengthening new criteria for obtaining it to further value tourism professionals.

The brand's commitments:

This new framework is based on the pillar of quality but also on a new area, that of sustainable development.

So, to be clear, what exactly is being evaluated?

The "Destination of Excellence" designation is based on a demanding framework structured around 200 criteria. The evaluation focuses on:

  • the quality of communication and promotion
  • reception (in person, by phone or via social media and email)
  • the professionalism of the team, the clarity of the information
  • taking into account the needs of customers
  • management, team training and continuous improvement…

And this year, a fundamental pillar has been added, focusing on the ecological transition:

  • energy management, waste recovery
  • raising awareness among staff and visitors about sustainable practices
  • Promoting local roots in social responsibility, particularly by highlighting local expertise, accessibility, and inclusion

The objective is twofold: to guarantee residents, visitors and customers a reliable and high-quality experience.

We are all affected by DESTINATION OF EXCELLENCE:

Tourist offices, but also accommodation providers, restaurants, visitor sites (congratulations to Flaran Abbey for obtaining its brand in 2025), leisure activities…


You too can get involved and promote your practices at the national level in order to:

  • To benefit from official recognition
  • Joining a network of committed stakeholders
  • Strengthen your commercial appeal

Participating in a meaningful collective approach like DEX also provides an opportunity to take stock of one's strengths and areas for improvement, in order to offer a service that is ever more in line with the needs and expectations of customers!

Do you wish to renew or join the certification process?

Consult the reference documents
Participate in the label preparation workshops

Our committed service providers