The Memory Factory

Let yourself be surprised by the Souvenir Factory, in Montréal-du-Gers, a true invitation to a sensory discovery of the Ténarèze destination, in the heart of one of the "Most Beautiful Villages of France" and one of the oldest bastides in the Southwest of France.

4 rooms with original decoration offer you a mosaic of unmissable activities and secrets not to be missed to find inspiration and experience the essence of your vacation.
Fun and unique visual activities will awaken your senses: a monumental mural to immerse yourself in the Armagnac-Gascogne vineyard, gourmet recipes from our producers and restaurateurs, themed games around the medieval bastide of Montréal-du-Gers, the Gallo-Roman villa of Séviac, the paleontological site of Béon and the banda, traditional music of the Southwest.
Now it's your turn!

Activities are offered throughout the year: conferences, creative workshops, book signings, tastings. In summer, enjoy the "Intoxicating Tastings" on Friday mornings to discover the full range of local flavors and chat with our local producers.

Looking to escape to the countryside? Set off to discover our Gers landscapes, equipped with adventure gear, available for rent (€5 per day):
- A nature bag where you will find all the equipment necessary for your exploration (magnifying glass, compass, binoculars, colored pencils, animal tracks, etc.),
- A travel diary which will help you decipher our landscapes and which offers you experiences to have fun,
- A discovery map of the Clés des Champs

You will be able to observe, but also touch, feel our landscapes thanks to a discovery trunk, a small cabinet of curiosities...

We offer a free and secure charging service for electronic devices (phones, computers, etc.) and bicycle batteries.

The Souvenir Factory is located in the Tourist Office, which also offers you all the best tips and addresses to enjoy your stay in the Gers.